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Tourism Industries to address weaknesses for a better change

Radio & TV Tonga, Nuku’alofa, 30/01/2017

Shortfalls in the Tourism industry must be addressed appropriately for a change. CEO of the South Pacific Tourism Organization (SPTO) Christopher Cocker told Radio Tonga News during a tourism industry dialogue underway in Nuku’alofa. The meeting is to ensure sustainable development among the tourism industries where Fekita ‘Utoikamanu Tupou, CEO of Tourism says key to development is engaging and working together.

Tourism industries must stand together to promote sustainable tourism in order to move forward.

CEO of SPTO, a Tongan, Christopher Cocker told Radio and TV Tonga News during the Tourism dialogue in Nuku’alofa with a focus on the theme, “TOURISM 2020”.

“…In terms of Tonga’s tourism arrival we’ve been quite stagnant from 1995 the whole group offers a great potential and I’ve always say that from the beginning. We’ve been blessed with a 170 islands, we’ve got an archipelago with different islands which can become a selling unique point for Tonga in this case. Our greatest weakness is that we need to get our backyard right in this case particularly more collaboration between the industries itself. Also building our product. The average spending of tourists is quite low compare to the duration of stay the reason is why is because theirs is not much to do here…”

Meanwhile the CEO of Tourism Fekita ‘Utoikamanu Tupou says they’re also looking at the importance of addressing the government’s strategic plans.

“…This meeting is basically been to take stock of where we are in the tourism industry. I understand the engagement with tourism industry has not happen for quite some time, and tourism is about supporting private sector development with the Ministry focusing on policy and regulatory and also providing support in the area of marketing. Government has recently approved a policy with regards to increasing the numbers of meetings to be held here in Tonga to help with the low season period…

Issues addressed in the dialogue includes, Our Environment, sustainable tourism, changing oceans, policies, business and economic challenges and accessibility, Our resources – supply and demand, training needs, our partners, private public sector collaboration, overseas marketing and investment.

After the dialogue suggestions to Government and Industries will be made to better their services.

© Radio and Television Tonga News